The notion of creating shared value for business and society continues to gain traction, and John Gerzema of WPP’s BAV Consulting can put some real numbers to it. For the past 20 years, BAV (Brand Asset Valuator) has been tracking the way consumers perceive and value products and services around the world, interviewing 500 000 consumers and 50 000 brands across 50 countries on more than 75 brand metrics……Colwyn Elder (@colwynelder)

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